High-Quality Advising

Gateway to College Students attend the culmination class/ceremony and discuss their final grades and return their books

Ensuring every student has access to trusted guidance that helps them design the future they want

Nearly 90% of Washington’s high schoolers say they want to continue their education after high school, but only 50% enroll in a postsecondary program. One of the biggest factors in closing this gap? Access to high-quality college and career advising.

Students from low-income families have the greatest need for high-quality advising, but often have the least access to counselors and advisors. More than 43% of high school students say that expanding access to experts to help them navigate the college experience, finance their education, and explore career pathways would be “extremely helpful.”

Why advising matters

Advising that provides a student with consistent access to a trusted, well-trained adult leads to much higher rates of postsecondary enrollment. Among students whose parents had a high school diploma or less, 74% attended college within three years of high school graduation if they had met with a counselor about college in high school, compared to 49% of those who did not.

Our commitment

We’re working with partners to ensure Washington state has the policies, programs, and resources to connect every student with high-quality advising—particularly students who have been historically underserved.

What high-quality advising looks like

With our funding support, College Access: Research & Action (CARA) developed a framework that defines what high-quality postsecondary advising means for Washington students. High-quality advising happens when students receive:

Experiences in grades 9–12 that allow them to explore a range of postsecondary options and related careers over time
Opportunities to reflect on evolving academic and career identity, alongside caring adults who know them well and value their culture
Well-informed academic guidance about key milestones needed to access different pathways
Knowledgeable pathway advice that helps students match interests and talents to good-fit postsecondary options
Proactive, concrete application and enrollment support, in partnership with families
Practice building navigational skills to manage transitions into postsecondary education or training

Washington State High-Quality Advising Framework (PDF)

The state of advising in Washington

In 2024, the Gates Foundation partnered with Kinetic West to conduct a comprehensive College and Career Advising Field Assessment. The research included insights from over 150 survey respondents across school districts, schools, and community-based organizations, and interviews with 20 leaders.

What we learned

Most schools have a vision, but implementation falls short. While most Washington schools and districts have a vision for college and career success, the consistent implementation of high-quality advising often doesn’t match that vision.

Resources are limited. Schools have limited time, money, and staff training to support consistent and effective advising. Only the largest districts reported having roles dedicated specifically to college and career advising. In most districts, high school counselors—who already juggle multiple responsibilities—serve as the advising leads.

Curriculum is inconsistent. Washington has a statewide advising curriculum, but it hasn’t been updated since 2016, and less than 40% of school-level respondents said they used it in the last year. Many schools don’t have a clear curriculum covering all essential topics for postsecondary planning.

Training is needed. More training was the most requested support by survey respondents. It’s rare for school staff beyond counselors to be trained on the basics of college advising, leaving overburdened counselors to carry the weight alone.

Data access is challenging. Schools are working to improve advising, but they often lack timely and actionable data. Information is siloed, and many districts struggle to get clear statistics on what happens to students after graduation.

High School and Beyond Plans need strengthening. High School and Beyond Plans—a longstanding graduation requirement that could address inequities—have too often become a “check the box” exercise rather than a meaningful planning tool.

Read the full Kinetic West report

What we’re doing

We’re working with partners across Washington state to strengthen advising systems and ensure more students have access to high-quality guidance:

Regional partnerships: Through our Horizons Regional Grant Program and Limitless Learning Network, we’re supporting local partnerships that are expanding advising capacity—including embedding college and career readiness advisors in schools, providing one-on-one support to students, and implementing culturally responsive advising practices.

Sharing research and best practices: We’re providing evidence-based research—including the Kinetic West assessment and CARA framework—to state education leaders and local partnerships to inform their advising strategies.